If someone new moved into your area tonight and searched for your school, what impression would they form in the first three minutes? Some of the strongest schools in the country are quietly underselling themselves online. This article explores why visibility is no longer optional — and why leadership today requires attention not just to what happens inside the building, but how it is understood outside it.

In the world of school marketing, glossy brochures and slick websites are great, but they’re not the whole story. The real magic happens...

Autumn events are perfect for school PR — plan with purpose, capture real moments, and share stories that reflect your values. Follow up with highlights to keep the buzz going. If it’s all feeling a bit much, Mitchell Digital Media can help you turn events into powerful marketing moments. Get in touch to find out more.

After the buzz of a new term fades, keep momentum going with regular updates, celebrating small wins (like Reception keeping all their shoes), and spotlighting staff and students. Interactive posts help parents feel involved — and if it’s all feeling a bit much, Mitchell Digital Media is here to help. Get in touch to see how we can support your school’s marketing.

A strong social media policy is essential for schools to protect students, staff, and reputation. From managing departmental accounts to avoiding copyright breaches and enabling two-factor authentication, clear guidelines help ensure safety, professionalism, and consistency. With the right structure in place, schools can confidently showcase their achievements while staying compliant and secure.

The education landscape is constantly changing, presenting an ever-evolving catalogue of challenges. Whether you are faced with declining...

Avoiding copyright breaches on social media uses these easy to implement techniques. Don't get caught out!

Over the last three months, we have seen a huge increase in the number of phishing scams on Facebook. We know of one school and one local...

As a school leader, your job is to ensure everyone follows the rules, including copyright law. Copyright Law for schools and colleges can...

With billions of users, social media platforms offer an excellent opportunity for schools to reach out to potential parents and local...

As schools continue to grow more active on social media, it's important to consider how to handle negative comments on these platforms. On one hand, deleting negative comments can help protect the school's reputation, but there are also potential drawbacks to consider when deleting or hiding comments on Facebook. The Pros of Deleting Negative Comments The most obvious pro of deleting negative comments is that it can help protect the school's reputation. If a disgruntled stude

I have had my reservations about the merits of Twitter as a marketing tool for schools for several years, but over the last few months it...

In today’s digital world, it is more important than ever for schools and parents to work together to ensure that children remain safe...

You've seen the headlines about the dangers of TikTok, but is there really anything to worry about? I certainly think so! If you aren't...

As teachers and members of staff in school, it’s essential that you keep your personal data safe online. There are numerous instances of...