If someone new moved into your area tonight and searched for your school, what impression would they form in the first three minutes? Some of the strongest schools in the country are quietly underselling themselves online. This article explores why visibility is no longer optional — and why leadership today requires attention not just to what happens inside the building, but how it is understood outside it.

New phones, new tablets, new risks. Don't let digital security be your headache in January! This essential guide for Headteachers covers three crucial safeguarding checks you must complete before the holidays. Bonus: Download our free, editable parent document - a quick-win resource for briefing families on setting up new Christmas devices safely. Get the checklist and the download here!

Anti-Bullying Week 2025’s theme, " Power for Good ," is a crucial rallying cry for all schools. But while classroom and playground strategies remain vital, the reality is that the most persistent and damaging bullying often occurs where students spend most of their time: online . Simply banning devices or blocking sites is no longer a viable strategy. As school marketers and online safety experts, our role is to help schools leverage the students' own digital power for posi

In the world of school marketing, glossy brochures and slick websites are great, but they’re not the whole story. The real magic happens...

Autumn events are perfect for school PR — plan with purpose, capture real moments, and share stories that reflect your values. Follow up with highlights to keep the buzz going. If it’s all feeling a bit much, Mitchell Digital Media can help you turn events into powerful marketing moments. Get in touch to find out more.