How to Build Momentum After the First Few Weeks of Term (Without Losing Your Sanity)

The first few weeks of term are a bit like the opening scenes of that new series on Netflix: new characters, fresh storylines, and a whole lot of energy. But once the novelty wears off and the coffee supplies dwindle, how do you keep the momentum going?

Here are some tried-and-tested ways to keep parents engaged, the community connected, and your school’s visibility high without resorting to interpretive dance in the staffroom (unless that’s your thing).

1. Keep the Conversation Going

Social media and newsletters are your best friends - the ones that don’t mind if you’re typing with one hand while holding a glue stick in the other. Share regular updates, even if they’re short. A photo of Year 3’s volcano experiment or a quote from a student about their favourite book can go a long way.

Pro tip: If you’re stuck for content, just ask a teacher what happened in their classroom today. You’ll get a story, a laugh, and possibly a glitter-related incident.

2. Celebrate Small Wins

Not every achievement needs a marching band. Did the Year 6 football team show great sportsmanship? Did Reception manage a whole day without losing a single shoe? These are victories worth sharing. They show your school’s heart — and they make great social media posts.

3. Invite Interaction

Ask questions like “What’s your child most excited about this term?” or “Guess what our mystery lunch item was today?” (Spoiler: it’s always the custard). Polls, quizzes, and comment prompts help parents feel involved and give your engagement a boost.

4. Spotlight Staff and Students

Introduce a “Meet the Team” series — because let’s face it, parents still think Mr. Thompson is the PE teacher when he’s actually Head of Science. These spotlights build familiarity and trust, and they’re a great way to show off the personalities that make your school special.

Still feeling overwhelmed?

If all this sounds great but you're still wondering how to fit it in between lesson planning and locating the missing whiteboard markers, don’t worry — that’s exactly what we’re here for.

At Mitchell Digital Media, we specialise in helping schools like yours stay visible, connected, and confident in your communications. Whether it’s social media support, newsletter planning, or full-scale marketing strategy, we’ve got your back.

📩 Get in touch to find out how we can help lighten the load.